Through my graduate studies in Digital Communication and Multimedia at the University of Oregon, I’ve learned storytelling through the mediums of writing, video, and audio. It trained me to be a better storyteller that’s also fluent in visual language and cinematic techniques.
Writing
For the 2025 IPR + Page Case Study Competition, we conducted a thorough analysis of Victoria’s Secret’s brand history and its efforts to connect with today’s audience, especially given that its previous marketing strategy relied on the appeal of fantasy and extravagance.
Inspired by the return of the Victoria’s Secret Fashion Show in October 2024, we explored the brand’s evolution and evaluated its rebranding strategy.
Video
Where do Fortune Cookies Come From?
When you order takeout from your favorite Chinese restaurant on the weekends, have you ever wondered where those fortune cookies come from? They certainly aren’t a tradition from the motherland.
In this project, I took inspiration from an everyday object, and turned that into a creative project that explored the Asian immigrant story of survival, innovation, and perseverance in times of hardship. I learn how to do mapping animation in Adobe After Effects and create a full story with other Adobe tools such as Illustrator and Premiere Pro.
Visual poems
Audio
Through the parade sounds: a brief history of Portland’s Chinatown
Due to the high cost of living and discriminatory laws, Chinese American immigrants had to live in different neighborhoods while keeping their business thriving in Portland. Although spreading out in different parts of the town, the Chinese American community still tries to keep its community strong and culture alive, as heard through the annual Dragon Dance Parade.
Through this project, I learned how to edit audio elements such as narrations, actualities, and ambient sounds using Adobe Audition. This project trained me to tell a story in a way I hadn’t before—through sound.
Across the border: LA-native animal rescue worker in Portland reflects on the joy and challenges of rescue work
LA-native Adyn Wood is the program coordinator of One Tail at a Time, a Portland-based animal shelter that took in 13 rescue animals from the recent LA wildfires. With a love for her hometown and a passion for helping animals, Wood shares her experience of the LA rescue process and the challenges that came with doing rescue work.
Daphne Xia 